Wine in a purse

Wine in a purse

Apparently it's a good idea.

I find it funny the way people try to hide their booze sometimes. I find it funny how many of the producers of the funny juice will package or bottle their nectar. Yet it's when a producer goes out of their way to allow you to both have and hide your favorite drinks in plain sight that one needs to stand and take notice.

Yes, stand and give a round of applause. What are we applauding? No idea could be the creativeness of the packaging, but most likely because the consumer wet themselves then passed out on the floor of the bus while singing-something-I couldn't make it out.Bringing some class (I suppose, I'm an Absinthe person myself) comes Vernissage, the Swedish company who decided it was time to stand out and make the world notice “or not notice,” disguising their boxed wine as designer purses. Given the awkward shape of the box, ugly pattern and overly bold use of a name on it, I'd say they actually hit all the qualities of a designer “anything designer made” quite well.

While the boxes are available in a red (Syrah/cab blend), white (chardonnay/viognier), or rosé, I can't help but roll my eyes at the mental picture of people actually trying to lug these around and acting shocked when it won't work. It's not like the oh so epic “barnoculars,” the flask that looks like binoculars, or the caddy keg, which is a small keg stashed inside a golf bag with a pump that looks like a golf club. THOSE are things that help you smuggle drinks in. Granted you're- you know- golfing or going to an event that may call for binoculars.